GEORGE R.R. MARTIN: He's losing the war. His alliance is in ruins here.
The Tyrells have joined the Lannisters and made alliance,
so the two most powerful houses in Westeros have just joined together.
Robb has no potential allies. He's lost the Karstarks.
(GRUNTS)
He's lost Winterfell, his own manor, saying,
"You couldn't even defend your own seat. What kind of king are you?"
He needs the Freys. The Freys are a powerful family.
And he thinks he can appease them, you know,
by apologizing and by offering them...
He can't offer them himself. But he can offer them Edmure.
And that's more than the Freys have ever aspired to.
They've been a powerful house and a rich house,
but they're relatively new
compared to some of the really ancient houses in Westeros.
They're looked down a little because a lot of their money
comes from charging people tolls to go across their big bridge.
And now one of their daughters is gonna wed Edmure Tully.
And Robb will apologize, and grovel, and do whatever is necessary
to get the Freys and their thousands of swords back on his side
in hopes of winning the war.